When approaching a commercial General Manager search, Chameleon pay specific attention to the overall task of this skill set, which is essentially to lead an organisation through the commercial landscape within which it finds itself. This involves the oversight of product development, finding new market opportunities, determining the optimal pricing to balance profit with customer/client satisfaction and direct marketing operations.
Chameleon know that hands on experience of operations within a given industry is a requirement to effectively navigate the commercial function within a constantly shifting market. Specific operational know-how sets up commercial leaders to succeed when faced with various industry/economic disruptions. With a challenging market making sensible margins harder to achieve and an increasing focus on innovation, Chameleon find the best commercial profiles that are responding by adapting their skill sets and inspiring their teams to do the same.