Supporting a leading beverage brand with Senior Commercial and Marketing hires
Our client is a world leader in the manufacture, marketing and supply of alcoholic beverages to the global market. Following a re-organisation of their European region into five smaller entities, they were looking to appoint senior leaders into their Commercial, Marketing and General Management functions across their regional hubs in Europe. These hires are critical to their further growth in these newly structured markets.
Solution from Chameleon
Due to the volume of hires needed to be made and the initial, confidential, nature of the project, Chameleon proposed a Market Mapping exercise.
Chameleon targeted best-in-class businesses and mapped out their commercial functions, whilst also building an in-depth understanding of those businesses that have previously gone through a similar level of change. This enabled our Client to make the necessary hires from the candidates highlighted in Chameleon’s research.
Method of Execution
Chameleon, with an internal project team, proactively mapped senior-level professionals from commercial backgrounds across process industries globally. These individuals were qualified in order to assess their motivation for a move and relevance in line with the briefs.
Chameleon delivered shortlists of candidates suited to a broad range of roles across Europe that were suited to our clients requirements – whilst also sharing a detailed understanding of the competitor landscape and observations made throughout the research